[Updated Aug. 25, 3:15 p.m. EDT] Fashion apparel retailer Express is releasing its first catalog. The 48-page book is expected to be in mailboxes by the end of August.
The 8″ X 10-1/2″ catalog will support Express’s Fall 2011 men’s and women’s collections. The book was shot in New Orleans this summer during Express’s “Rock the Sidewalk” runway show.
Express mailed the catalog to more than 8 million names, though the company declined to say how many of those are on its house file.
In addition to the mailed version of the catalog, Express launched a shopable digital version on the Express site yesterday. Versions for Facebook version, iPads and smartphones will launch by the end of the week, the company said.
Express also would not reveal if the September catalog is the first of several mailings, or how frequent it plans to be in the mail.
Express is owned by Golden Gate Capital.