May Mailings Plunge

Mailbox Clutter seems to be clearing out. According to the Catalog Tracker service of list firm Direct Media, the number of catalogs tracked in May was down 23% from last year, with 280 catalogs received this year vs. 360 in May 2007.

A positive sign: Catalog Tracker logged in seven new titles in May, including 21 Mallory Lane, Bushtracks Expeditions and Crystal Classics.