Millennials More Interested in Same-Day Delivery from Online Retailers

A survey by Bizrate Insights, a division of marketing solutions firm Connexity (formerly Shopzilla, Inc,) has found that Millennials are the most interested in same-day delivery with nearly a third (30%) of them saying it is important (contrasted by only 5% of Seniors).

“The percentage of online buyers who found same-day delivery ‘important’ went down 5 percentage points from 24% in 2013; however this drop may be due, in part, to a changing delivery landscape,” says Hayley Silver, VP of Bizrate Insights. “A significantly larger percent of shoppers have since joined shipping clubs, which means consumers may be more used to two-day delivery. Furthermore, one-hour delivery has also become available in some markets, so shoppers who require an item immediately may spring for one-hour shipping instead of same-day.”

The top two retail categories where same-day delivery is most important: Automotive (34%) and Gifts & Flowers (31%).

Other findings of interest from the Bizrate Insights survey:

  • The desire for one-hour delivery remains small (with only 9% of buyers saying it is “important”). Though retailers might want to note that 3% of online buyers had considered abandoning their purchase because one-hour delivery wasn’t available.
  • On average, buyers expect to pay about $15.78 for same-day delivery. They expect to pay as much as $24.18 on average for same-day delivery of Automotive items, but as little as $10.55 for Pet Supplies.
  • Some 4% of all buyers considered not purchasing at all because same-day delivery wasn’t offered.
  • Delivery cost is more important to 74% of buyers, versus delivery timing (important to 26%).
  • 38% of buyers say that ship-to-store or local-pick up is “important,” a modest 14% increase since 2013. Now, over half (51%) of Millennials find local pick-up options important.

This study includes data from 6,767 online buyers in the US and Canada from October 27-30, 2015. The data was collected via online survey presented immediately after completing a purchase from over 5,000 ecommerce retailers in the Bizrate Insights Network.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.