U.S. retailers looking to sell to consumers in China via Tmall face a little more competition.
Alibaba Group and the Government of Italy signed an agreement on Wednesday to make it easier and faster for Italian businesses to open virtual stores on Tmall, according to a posting on Alibaba Group’s Alizila news site.
Alibaba Group will provide Italian businesses looking open stores on Tmall.com with enrollment support, online marketing and customer service support.
A similar deal was struck late last month between Alibaba Group and the French government to aid French businesses in launching stores on Tmall.com.
“Through this memorandum of understanding, we hope to make more Italian brands and products available to the hundreds of millions of online and mobile shoppers across China,” said Alibaba Group’s Executive Chairman Jack Ma. “And at the same time help Italian brands and companies to directly tap into the insatiable demand from Chinese consumer.”