Batteries Plus LLC announced today that it has acquired privately held LED Hut Ltd., a provider of light emitting diode products, including bulbs and light fixtures, to customers throughout Europe.
The acquisition of LED Hut Ltd. is the company’s first in Europe and further increases its share in the rapidly changing lighting market.
“LED Hut is the online market leader in the UK, with a growing presence in pan-European markets as well,” said Russ Reynolds, CEO of Batteries Plus Bulbs. “They have a dynamic management team that we believe can grow even faster with the support of our resources. We consider this more of a merger as we also believe LED Hut’s online expertise will help us with our omnichannel vision here in the U.S.”
Jonathan Ruff, the founder and managing director of LED Hut, will continue to lead the company. “Our team was looking for a partner that will support our rapid growth. We believe Batteries Plus Bulbs is the right partner to enable our business to expand and grow throughout Europe.”
LED Hut is headquartered in Jersey (Channel Islands) with an operational base in Manchester, Great Britain. LED Hut started trading in 2011 with a uniquely positioned website (www.ledhut.co.uk) serving the business and consumer needs in all types of LED lighting.
While LED Hut can serve most of Europe through its UK site, it also markets through dedicated websites serving customers in France and Germany. LED Hut also operates a dedicated call center consisting of multi-lingual customer service representatives who are able to assist with LED questions for retail and business customers alike.