DHL is changing the brand name of DHL Global Mail to DHL eCommerce as the company focuses to provide customers with new solutions as markets for ecommerce rapidly develop and expand.
With this rebranding, DHL is also enhancing its services across the entire logistics chain to meet the rising demand for automated ecommerce solutions in several industry sectors including fashion, consumer electronics, media products and consumer pharmaceutical products. These services will provide new added value to customers along the entire supply chain for ecommerce.
At the same time, DHL eCommerce will continue to provide customers with services for domestic and international B2C shipping.
This rebranding and the new solutions DHL eCommerce is offering customers is a response to projections of significant growth in e-commerce worldwide in the coming years, especially in emerging markets.
“Robust growth in ecommerce is a critical planning element for retailers and all the enterprises that supply them, presenting them with a new range of opportunities and challenges,” said Lee Spratt, CEO of DHL eCommerce Americas, in a press release. “DHL eCommerce will provide customers with the services they need to meet these challenges in the supply chain, as well as in additional value-added services such as targeted marketing, shared-use fulfillment facilities, day-definite delivery and handling international returns. And we will do this as we continue to provide the full range of the high quality B2C shipping services for which DHL Global Mail is known.”