Licensed sports merchandise seller Fanatics, Inc., has named Doug Mack its chief executive officer and a member of the company’s board of directors, effective April 21.
Mack replaces Fanatics founder Alan Trager, who is retiring as CEO nearly two decades after transforming a single Jacksonville mall retail store into a billion-dollar sports ecommerce company.
As CEO of One Kings Lane, Mack helped create one of the most exciting online brands today, growing the company into the ultimate online shopping resource for home design and lifestyle inspiration.
Mack brings 15 years of ecommerce experience with both B2C and B2B companies to Fanatics and will provide leadership for both the consumer and partner sides of the company, which sells hundreds of thousands of officially licensed items through its own sites, such as Fanatics.com, while also powering an industry-leading roster of e-stores for major professional sports leagues, organizations and teams and more than 150 colleges and sports media companies.
“As a life-long sports fan, I never imagined that I would have the chance to combine my personal love of sports with my passion for building great Internet companies, making Fanatics a dream opportunity,” said Mack. “By investing in and innovating every aspect of the customer experience, we will continue to revolutionize the way fans buy team gear. I’m extremely excited about the team that Alan and Michael have built and the incredible opportunity that lies ahead for Fanatics.”
An experienced consumer ecommerce executive, Mack was CEO and co-founder of Scene7, the leading rich-media platform for e-commerce, which has powered websites for more than 600 global retailers and partners, including Nike, QVC, Amazon, Home Depot and GSI Commerce. After completing the sale of Scene7 to Adobe, Mack joined the Adobe executive team before becoming CEO of One Kings Lane. A Boston College graduate, Mack was also a consultant with McKinsey & Company and began his career with General Electric.
Trager will remain a member of the Fanatics board of directors and work closely with Mack in the coming months to ensure a smooth transition.