LightInTheBox Holding Co., Ltd. , a global online retail company that delivers products directly to consumers around the world, announced that it officially opened its first self-operating North American fulfillment center in Reno, NV on Jan. 28.
Located adjacent to Reno-Tahoe International Airport, the facility will provide fulfillment and return services for orders across the United States and further all over North America.
The facility will be increasingly responsible for shipping and return services in the United States. More broadly, Alan Guo, Chairman and CEO of LightInTheBox, says it represents the execution of an important component of our strategy of providing localized services globally, in order to improve logistical efficiency and enhance customer satisfaction.
LightInTheBox started the North American Fulfillment Center project late 2014 in collaboration with the Company’s technical team in Seattle, which helped with the preliminary site selection and renovation, and currently providing full dimension of technical and operational support on the LightInTheBox global order processing and inventory management.
This effort is part of the company’s strategy of establishing leadership in global ecommerce fulfillment and logistic planning.
“Last year we were very glad to see significant increase of customer satisfaction with the addition of our European fulfillment center,” said . “After months of hard work, we were excited to deliver the very first package from our first self-operating global fulfillment center in North America.”