Columbus, OH — For major retailers, online merchants and Main Street stores alike, effectively managing product information is a big challenge, and a missed opportunity to drive sales. According to QualQuant Signals, product information is the single most influential content to raising purchasing intentions.
nChannel, a provider of multichannel management software, announced the availability of its nChannel Product Information Management (PIM) Cloud Application to help merchants improve the customer experience by delivering better insight into products.
“Amazon has set the standard for the online shopping experience,” said Steve Weber, CEO of nChannel. “Shoppers today expect to be able to search and find products based on very specific product details, which is why merchants must manage and present richer product detail in all of their online channels. In-depth product information serves as the GPS for a customer’s shopping experience, and also helps merchants offer larger product assortments and ensure consistency across multiple sales channels.”
nChannel’s Product Information Management (PIM) application takes a unique approach to managing product information and listings. By importing product data from multiple sources and suppliers into a single catalog, nChannel gives merchants the tools to bulk update, merchandise, and categorize the products in their system. nChannel takes it one step further by helping retailers publish those products to virtually any sales channel or B2B customer. Other key features include:
· Reusable import and export templates that memorize formatting rules to eliminate duplicate effort
· Robust bulk editor that replaces Excel
· Collections builder to organize product information and prepare it to list in each channel
· Tight integration into selling platforms (POS, eCommerce, Marketplace)
“The ability to easily manage product information across multiple channels, including e-commerce platforms such as Magento and Shopify, has long been the missing piece for efficient online retailing,” said Bret Williams, Chief Technology Officer at ONELIVE Media and author of Mastering Magento. “The features and usability of the nChannel PIM should give omni-channel vendors the one tool that would change their operations in a hugely beneficial way.”
nChannel has experienced explosive growth thanks to increasing market demand for its innovative multichannel management platform. In fact, the number of subscribers has increased by 71% year over year, and its recurring subscription-based revenue is up 58 percent since last year.