Signature Hardware, A Direct Merchant of antique-style reproduction fixtures for the home, has expanded its merchandise line to include outdoor furniture.
The company now has more than 60 new outdoor furniture items, including stone benches, teak lounge chairs and dining sets.
Founded in 1999, Signature Hardware includes a retail showroom, a six-year-old print catalog and a Website. The Erlanger, KY-based company started out selling bathtubs and plumbing items and has been adding a variety of items for the home. “We realized that we could provide outdoor furniture and decorative items that are both unique and functional,” says marketing manager Celia Arthur
Is fulfilling outdoor furniture vs. hardware fixtures a problem for the merchant? Not really, Arthur says. Some of these larger items, such as the stone benches, do pose a challenge, she admits, “but we are already equipped to handle larger home items (like marble bathtubs and 72-in. vanities) and have adapted those techniques for our new offerings.”