The 1998 Catalog Age Benchmarking Report on Lists and Databases shows that catalogers are becoming less guarded about sharing their list data with their competitors. Only 45% of total respondents this year do not make their file available, compared with 50% of respondents last year. And slightly more respondents this year than last-20% vs. 15%-rent their list to both competitors and noncompetitors.
For more survey results, turn to our 1998 Lists & Databases Benchmark Report feature, p. 63.