To complement its Waterfronts apparel catalog, Sparks, NV-based Sportif USA launched a second title, Aventura Clothing, last month. The new catalog sells apparel almost exclusively for multitasking women ages 30-55. Waterfronts sells nautical-inspired apparel and gifts for both men and women.
“We like to think of this new line as a tribute to the ‘soccer mom’ who is going a million miles per hour every day,” says vice president Doug Moir. The manufacturer/marketer mailed approximately 200,000 catalogs were mailed out on April 1. According to Moir, the Aventura product line has already enjoyed some success among retailers.