BOSTON, MA – March 26, 2014 – Wayfair, retailer of the world’s largest selection of home
furnishings and décor, today announced the launch of Birch Lane, a new retail destination for
classic style and timeless home design. Birch Lane offers a fresh perspective on traditional
furnishings and décor to provide shoppers with a new source for inspiration and attainable classic
design. Shoppers are invited to explore the new home brand through Wayfair’s trusted online
shopping experience at www.BirchLane.com or through a print catalog delivered straight to their
homes.
“We are delighted to introduce Birch Lane as the destination where tradition meets inspiration,”
noted Christiane Lemieux, Wayfair’s executive creative director. “The furnishings are made to
layer with other finds and favorites to create a well-loved and lived-in look. The classic pieces
complement almost any décor and stand the test of time.”
Birch Lane debuts today with a hand-picked selection of classic furnishings, lighting, rugs,
drapery, bedding, tabletop and décor presented for bedroom, dining room, living room and home
office. Shoppers can expect the same exceptional customer service and sophisticated delivery
network offered across Wayfair’s portfolio of home brands.
“From the refined comfort of the Newton sofa to the classically elegant Carlisle sideboard, every
piece in the Birch Lane collection is both welcoming and timeless,” added Lemieux. “Our
newest home brand brings traditional design and great value together in an entirely new way to
help people introduce the looks they love into everyday living.”
Follow @BirchLane on Facebook, Pinterest, Instagram and Twitter for more inspiration, comfort
and design.