There’s some there’s widespread panic in Overreactionland, as the online and in-store Thanksgiving weekend sales figures roll in. But it may be much ado about nothing, as Holiday 2014 is beginning to look a lot like Holiday 2013. Here’s a look at what we learned from Cyber Weekend 2014.
There was major mobile commerce momentum with Cyber Weekend shoppers. Was that represented in email marketing as well? How mobile-ready were merchants’ messages? In this video, Bronto Software director of research Jim Davidson discusses Cyber Weekend email marketing trends, including subject line selection and email frequency, as well as how the shortened holiday season changes consumer behavior.
1-800-Flowers.com Inc.,reported a fire at its Maple Heights, OH warehouse which provided supplies for Fanny May Fine Chocolates and Harry London Chocolates. See what this will mean for both brands for the holiday season.
Thanksgiving posted a 32% gain to $1.0 billion in desktop ecommerce spending, while Black Friday jumped 26% to $1.5 billion, pushing season-to-date growth rate to 15%, according to comScore.
Early holiday promotions, the continued growth of online shopping, and an improving economy changed the way millions of people approached the biggest shopping weekend of the year.
A look at my Yahoo inbox shows Cyber Sunday is the new Cyber Monday. Or that Cyber Monday is now a two-day event.
ChannelAdvisor says its clients Black Friday same store sales grew 26.9% year-over-year on eBay, and that’s at a faster pace than Amazon’s same store sales. Here’s a look at why eBay had such a solid Black Friday.
This Thanksgiving, Americans put down their forks and knives and picked up their smartphones and tablets in record numbers. New data from Branding Brand’s Mobile Commerce Index for Thanksgiving Day 2014 shows that three out of five online shoppers were mobile.
On Thursday evening, Rue La La shoppers pushed back from the Thanksgiving table and turned to their devices. The members-only flash-sales site reported record-breaking sales via mobile devices Thanksgiving, with 68% of sales coming from mobile.
Mobile is the new Black Friday sales tool: smartphones drove 34.7% of all Black Friday online traffic, more than double that of tablets, which accounted for 14.6% of all traffic, based on consumer transactions analyzed in real-time by the IBM Digital Analytics Benchmark.