Caught in the Net
A year after launching a Website selling its outdoor sporting gear and clothing in 1996, Recreational Equipment Inc. (REI) installed Internet kiosks in
Ecommerce
Search Engine Marketing Does More Than Ever This Holiday Season
With each passing season, search helps marketers accomplish an increasing array of goals. This year is no exception; search continues to gain share from other marketing channels and register impressive growth rates
Live from ECMOD: N Brown’s Internet Centricity
London–N Brown Group is as traditional a catalog company as you can get. It has roughly 20 catalog titles, among them J D Williams, 50 Plus, and Simply Be, most of which target women 45-65 years old.
Live from ECMOD: Prospecting The U.K. Way
London–Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference here offered a primer of sorts to multichannel marketing in the U.K.
ShoeMall.com’s Step Into Print Catalogs
The news that online shoes merchant ShoeMall.com dropped its first catalog during the second week in October sounded like another Web pure-play dabbling in print.
Get Ready to Spend Big on Holiday Search
(Searchline) It
Live from DMA06: The ABCs of Search Data Diving
(Direct) San Francisco–Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.
Live from DMA06: Power Segmentation Is Key to Better SEM
San Francisco
Live from Shop.org: Wall Street’s Take on E-Commerce
New York–Wall Street loves growth. And with e-commerce, there’s plenty of it, according to Safa Rashtchy, managing director/senior research analyst, technology, for Piper Jaffray and Co.
Live from Shop.org: Monday Morning Metrics
New York–With football, almost everyone is a Monday morning quarterback. With multichannel commerce, almost everyone should be