Do consumers get Catalog Choice et al?
What began as a session at the spring NEMOA conference on how kitchen/home products merchant Williams-Sonoma uses customer data in its contact strategies
Data & Analytics
Mail or Mulch
Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?
The Road to Commitment
How do you recognize and understand that all types of customers want you to be their trusted advisor, or trusted company? When they buy a product, service or solution, they want to be your advocate. Interact with them in a way that gives them reasons to do so.
How to Outlast the Do-Not-Mail Movement
As if direct marketers didn
A Delicate Balance: Privacy and Personalization
Internet marketers have long grappled with two seemingly opposite challenges: how to personalize online content for visitors while preserving their privacy.
Seal the Deal with Triggered E-mails
You send triggered e-mails to customers who experience a lifestyle change. That
Clean Up Your Act (Before You Use a Co-op)
Unhappy with the data you
The Rise of the Stochastic Model (What’s That?)
What is a stochastic model and how can it help you keep your customers?
Yankee Candle Learns From Matchback Analysis
The first question Yankee Candle asks when it’s looking at its buyer file is how much it can spend to market to a customer and still break even.
That’s why matchbacks are so important to the firm. If it understands a consumer