What Retailers Can Learn from Personal Health Apps
When people are willing to hand over data about their heart, sleep cycles, medications, diet and exercise, why can’t retailers collect data without seeming creepy?
Data & Analytics
How the Retail Industry Uses Shoppers’ Data
Based on a recent Alteryx and RetailWire survey of nearly 350 retailers and brand manufacturers, this infographic illustrates the top three ways progressive retailers are using shopper insights to drive marketing and merchandising decisions, and more.
Big Data for Smaller Retail: The Most Impactful Data Points
Big data doesn’t benefit you if you can’t analyze it! Untapped data is like a gold mine – it can make you rich, but first you have to sift through the dirt. These are the 5 most impactful data points you need to examine now.
4 Steps to Tame the Data Management Beast
If you’re like most retailers, you struggle with the management of multiple data sources, and this can be particularly damaging to your loyalty and CRM efforts. Here’s a strategy to begin tackling the data management beast.
Retailers Committed to Protecting Consumer Data
NRF pursues establishment of retail information sharing and analysis center.
How Contact Centers Can Recapture Revenue Through Better Reporting
Every day, more contact centers are providing more of what consumers need: real, valuable service. And that means more revenue. But that’s still the exception to the rule. Here’s a quick look at what is holding contact centers back, and how they can forge a better way forward.
How Retailers Can Take a Proactive Approach to Data Recovery
AmeriPride has turned its attention to improving its customer experience by developing a centralized disaster recovery program to protect its data. Here are four things AmeriPride looked for in a disaster recovery program.
Target CIO Resigns after Holiday Security Breach
Target has announced that Beth Jacob, chief information officer, is resigning from her position as part of an “overhaul” of the retailer’s information security and compliance structure. Jacob’s resignation is effective March 5.
RadioShack Announces 1,100 Store Closings and Q4 Sales Decline
RadioShack announced this week that it plans to close 1,100 under performing stores as well as huge losses in its fourth quarter earnings. According to its Q4 financials, the electronics retailer reported that net sales and operating revenues for the quarter decreased to $935.4 million from $1.17 billion in the same quarter last year
DMA Calls for New Measures to Enhance Data Security
In response to the recent spate of data security breaches on retailers and others, the DMA issued a call to action to all data-driven marketers to recommit to DMA’s long-standing commitment to ensure the security of consumer data.