4 Ways to Fix the Mobile Shopping Experience
Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.
Mobile
Study Finds 44% of Mobile Shoppers Will Not Return to a Non Mobile Ready Site
A recent study from Kentico Software has found that 76% of smartphone users and 78% of tablet users return often to websites that look good and work well on their mobile devices. But for those sites that are not designed responsively, 44% will never go back and 52% will not return on a regular basis.
How to Snag the Mobile Shopper
While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.
Designing Your Site for the Mobile Customer
Have you taken a look lately at how many of your website visitors are viewing your web pages on a mobile device? Has that number grown over the past several … Continue Reading →
Mobile Marketing Set to Hit $400 Billion by 2015
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.
How Mobile is Being Used In Store
Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.
The Power of SMS Marketing
When it comes to reaching out to the consumer and getting them to act, it appears that SMS marketing maybe the trick.
Reaching the Customer through Personalization
When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.
Omnichannel, In Store Data, and Mobile Are Retailers Top Priorities
In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.
How to Deliver Tailored Mobile Marketing Campaigns
A new report from Econsultancy shows that very few marketers are coming through when it comes to customer’s expectations of a personalized mobile experience. In this new infographic from ExactTarget you will learn about the current state of personalization in digital marketing and how to deliver more tailored mobile campaigns.