Hobo Launches Responsive Ecommerce Site

| MCM Staff

Handbag and lifestyle brand Hobo improves ecommerce sales and positions itself for future growth with WebLinc-powered site. The new site, www.HoboBags.com, uses responsive design to optimize the user experience for shoppers on smartphones, tablets or desktop computers.

IBM To Acquire Silverpop

| Tim Parry

IBM has announced a definitive agreement to acquire cloud-based personalization software provider Silverpop. Financial terms of the deal were not disclosed.