Booking the book buyers
Maybe it’s due to the growing popularity of music downloads. Or maybe it’s because category killers such as Amazon.com and BN.com continue to gobble up
Lists & Data - Business-14-05-2013
Live from DMA06: Nine Database Marketing Sins to Avoid
San Francisco
Live from DMA06: The FTC Tightens Up ID Theft Rules
(Direct) San Francisco–Data security may be dead in Congress this year, but the Federal Trade Commission is on the case, and that could mean trouble for lax companies.
Home, sweet home catalogs
As the size of the average American home has been creeping upward over the years, so has the size of the 12-month active universe for the home catalogs
Big on promos, low on volume
Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the
Footwear mailers step up on the list growth
Catalogs that specialize in footwear (as opposed to apparel merchants that include shoes as part of their merchandise mix) account for about 6% of all
Refine with online data
As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general
A data match made in heaven
Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data
Gettin’ crafty with it
Spurred by a revival of interest in knitting and the increasing popularity of scrapbooking, crafting is booming. The Craft & Hobby Association trade group
Benchmark: lists and circulation
There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers