Still waiting for good news
The future is anything but certain for paper prices in 2006. Recent mill closures, a possible strike at Stora Enso’s mill in Port Hawkesbury, Nova Scotia,
Print Channel
In living color
Tiffany & Co. is the acknowledged master of color as a marketing tool: Its signature shade of turquoise represents the brand as much as its elegant logo
USPS helps keep catalogs coming
Consumers spend an average of $7,100 in the weeks following a move, according to Boston-based Atlantic Marketing Research. That adds up fast when you
The catalogs are coming!
After months of year-over-year decreases or minimal increases in volume, Catalog Tracker saw a double-digit increase in the number of consumer catalogs
Five Ways to Improve Prospect List Response
How do you improve results from prospect lists? With postage costs set to increase in January, this question will be even more of a concern in the coming year.
Food, glorious food catalogs
From soup to nuts literally: If it’s edible, it’s sold via catalog. And apparently consumers have a healthy appetite for buying food remotely. New York-based
Tips for Dabbling with Density
Introduce changes gradually The key to changing product density whether you’re increasing it or decreasing it is to make changes gradually. Otherwise
Not just the facts, ma’am
Tradition, folklore, custom, habit, standard operating procedure, We’ve always done it that way: That explains why business catalogs feel comfort and
More volume, more offers
As the holiday shopping season geared up, Catalog Tracker saw a modest increase in year-over-year mailbox volume. In September the service of Greenwich,
Postal update: rate hike approved, reform in limbo
The governors of the U.S. Postal Service agreed on Nov. 14 to accept the Postal Rate Commission’s Nov. 1 recommended increases. Postal rates will go up