Macy’s Looking for the Sweetest Tweet
Macy’s is the latest merchant to launch a contest that will incorporate its Twitter channel: It will will give away one
Social Media
Five Social Media Guidelines to Adhere to in 2010
Plain and simple, social media is here to stay. And your presence is required. Here
Elfing Himself: Q&A With Office Max’s Bob Thacker
Bob Thacker, the senior vice president-marketing and advertising at Office Max, has elfed himself again. The number of visitors to ElfYourself.com dropped last year, but Thacker says engagement by those visitors rose, which is part of the reason ElfYourself.com has returned for 2009.
Fairytale Brownies Finds Followers With Twitter
It’s not about the number of Twitter followers and the percentages for Fairytale Brownies. It’s about interacting with customers and engaging in conversation.
In Social Media, Point-of-View Equals ROI
Marketers rushed into social media in 2009 like gunmen into banks, looking for fast cash and a quick way out. Typically, this resulted in a bad experience for all parties and a premature determination that this
Sierra Trading Post Launches Twitter Promotion
Discount general merchant Sierra Trading Post announced a promotion that it hopes will increase its presence on the Twitter and Facebook social media platforms.
Content is King of Social Marketing
Do you know anyone that’s actually making social work? There’s maybe one or two here or there, but very few companies either have the scale to support social properly or the understanding to really make it work.
Companies Banning Social Media At Work
According to a survey conducted by information technology firm Robert Half Technology, 54% of businesses have completely prohibited social networking sites in the workplace.
How to Build Your Online Community
If you have a Twitter feed and a Facebook page, it doesn’t mean you’ve built an online community, said the social media experts who spoke Oct. 7 at a Hudson Valley Direct Marketing Association luncheon at Fairview Country Club.
Live From Search Marketing Expo (SMX): How FTC Disclosure Rules Affect Bloggers
Giving bloggers swag or cash to endorse your product? Beginning Dec. 1, the bloggers will need to be up front about the relationship.