WEB CHANNEL: SEO/SEM

Ice.com Seeks Blogging Gold

| Brian Quinton

Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful. But don

Are You Ready for the New Yahoo?

| Brian Quinton

Earlier this month, Yahoo! announced the largest revamp of its pay-per-click (PPC) ad platform since it bought the technology from Overture back in 2003. New interfaces, new analytical tools and new targeting capabilities will be rolled out to marketers, apparently during the third quarter of 2006. After that, at a yet-unannounced point in time, will come a whole new algorithm for delivering ads that factors in not just bid price but a

Tacoda Goes to the Video

| Brian Quinton

Behavioral targeting of online ads is coming on strong. Advertisers will spend $1.2 billion on behavioral targeting this year, up from $925 million in 2005, and will increase that spending to $2.1 billion by 2008, according to a report from marketing research firm eMarketer. And Dave Morgan, CEO of Tacoda, says his company is poised to take advantage of that interest.

The SEM reviews are in

| Tim Parry

For many marketers, their Website is their baby, an entity that started small and that they’ve nurtured through rapid growth and changing times. For these

WE’RE NUMBER TWO!

| Timothy Daly

In sports, being number one is the primary goal, the reason for being. But when it comes to paid search engine marketing (SEM), being number one bidding

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