A recent survey conducted by Jupiter Media for search engine marketing firm iProspect set out to discover exactly what benefits there are to coming in first, or at least within the first few results pages for a keyword search.
Earlier this year SearchLine wrote about an effort among a group of online retailers, e-commerce firms and Internet shopping engines to standardize procedures for submitting data feeds of products to online shopping engines and marketing around SKUs. Here
Marketers who reach for their Magic 8-Ball for answers to the question of using rivals
SuperPages.com, the Internet yellow pages directory owned by Verizon Information Services has more small businesses looking to place pay-per-click (PPC) ads on relevant SuperPages search results than there are spaces for such ads.
Measurability has made search engine marketing. In large part, its success as an online medium was built on two factors: One, everybody searches the Internet, and more and more they
The search industry still has growth potential, particularly away from the top tier in the local arena and in specific verticals. But to take advantage of those opportunities, search players big and small will have to do something substantive to settle their click fraud and search privacy issues, and will also have to find a way to make search marketing easier for advertisers.
Imagine for a moment that you want to market 25 million different products online. Now imagine that many of those products are timely items strongly linked to events in the news. Finally, imagine that you have to add almost a million new products a week to your line
(Direct Newsline) Starting this week, Yahoo! Search Marketing will no longer allow U.S. marketers to bid on competitors
What with fluctuating bids, increased competition, and new technologies, conducting a successful search engine marketing (SEM) campaign becomes more complicated