Paragon parent buys Popcorn Factory

Wand Partners, a private equity investment firm, on July 6 acquired Foster & Gallagher’s The Popcorn Factory for an undisclosed amount. Lake Forest, IL-based Popcorn Factory sells food gifts and flowers. Wand Partners owns the roughly $100 million Paragon Holdings, the parent company of gifts catalog Paragon, puzzles title Bits & Pieces, and housewares book Practica; it also holds a minority interest in batteries cataloger iGo, formerly 1-800-Batteries.

New York-based Wand Partners plans to use Popcorn Factory’s 178,000-name house file as “a platform for a business-to-business food gifts company,” says Wand president Mal Appelbaum. “Gifts to businesses are a rapidly growing part of the market.”

For its part, $480 million Peoria, IL-based Foster & Gallagher has said it plans to focus on its horticulture (Spring Hill, Michigan Bulb) and childrens’ (Troll Learn & Play, Hearth Song) titles, which it views as its core businesses.

Foster & Gallagher will continue to field Popcorn Factory’s orders through its call center, and it will also handle fulfillment for one year, Appelbaum says. There will be no changes in creative or management. Nancy Hensel, senior vice president and general manager of Popcorn Factory under Foster & Gallagher, will become the president of the catalog.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.