2024 State of the Retail Consumer
Consumers speak and retailers listen: It’s how it has always been. Outside influences, innovations and shifts in attitudes result in new behaviors, preferences and novel trends. 2023 breathed new life into the economy and consumer spending and sentiment went up. Omnichannel commerce solidified its position as the go-to retail approach. Now as we enter 2024, retailers must look at how the economy, consumer finances and feelings will shape behaviors, trends and strategies for the coming year.