Scaling With Unified Commerce: A Step-by-Step Guide

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Unified commerce is an emerging strategy for brands. It aims to centralize data into a single source of truth, remove barriers between physical and digital operations and give businesses the real-time information they need to create a more cohesive and streamlined shopping experience. To compete in an omnichannel world, retailers must understand how unified commerce works and how to implement a strategy that allows them to exceed expectations across the entire customer journey.

2024 State of the Retail Consumer

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Consumers speak and retailers listen: It’s how it has always been. Outside influences, innovations and shifts in attitudes result in new behaviors, preferences and novel trends. 2023 breathed new life into the economy and consumer spending and sentiment went up. Omnichannel commerce solidified its position as the go-to retail approach. Now as we enter 2024, retailers must look at how the economy, consumer finances and feelings will shape behaviors, trends and strategies for the coming year.

Prana Pets + Cart.com: Time-sensitive, Temperature-controlled, Omnichannel Fulfillment

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A thriving pet wellness brand was jolted into an urgent quest for a new omnichannel fulfillment provider to handle its time-sensitive, temperature-controlled orders after its previous provider quickly ceased operations with little notice. In just three weeks Cart.com was able to quickly move products to their new fulfillment center without any business or order disruption.

Why Digital Wallets are The Key to Modern Loyalty Marketing

| Jake Weatherly

Increasingly consumers want a quick and seamless payment experience, which is exactly what digital wallets provide. This is why experts predict digital wallets will overtake plastic cards by 2030. Customers are sick of toting plastic, but they’ll never tire of unlocking great deals and personalized offers. Here are three ways that brands can use them to unlock the key to modern loyalty marketing.