E-appending done right
With postage and paper costs on a never ending march upward, e-mail appending in which a third party matches permission-based e-mail names to a merchant’s
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Don’t Stick to Your Knitting
Our reviewers this month assess the creative presentation of The Wool Connection, an Avon, CT-based cataloger of yarn, needles, books, and accessories
Behind the MFA Boston Catalog’s Demise
Established as a private corporation in 2001, Museum Enterprise Partners (MEP) was meant to help fund the Museum of Fine Arts (MFA) Boston by running
Whole Nine Yards
FANBUZZ INC. WORKS HARD for its money. No mere fulfillment house, the company provides a range of turnkey solutions that cover everything from scoop to
Bloomingdale’s Catalog Buyers Love New York
Few marketers are as closely identified with a city as Bloomingdale’s is with New York. This year, following the Sept. 11 attacks on the World Trade Center,
Gifts Under $75, Silver Award: Museum of Fine Arts, Boston, Holiday 2000
The bold visual on the front cover of the Museum of Fine Arts, Boston catalog a praying angel statuette stops readers in their tracks and entices them
Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON
As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel