O+F Advisor 5-25-16

| Chris Intili

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 05/25/2016 DSTLD Sees Benefits of Outsourcing Its Fulfillment Operations Ecommerce-only luxury denim seller DSTLD has seen the benefits of outsourcing … Continue Reading →

Driving Engagement: The Future of Retail Content

| James Brooke

Today’s retailers are confronting the “age of big content,” which carries with it significant challenges but also real opportunities for improving customer engagement and market share.

Smart Mobile Shopping Starts With User Experience

| Sam Cinquegrani

Smartphone operating systems have had the capability of promoting mobile commerce through such technologies as Google Wallet, Apple Pay and iBeacon, which have been around for years. Yet very little has been done to improve mobile commerce. Does it have to do with the limitations of the smartphone, and the lack of acceptable user experience?

Kohl’s Omnichannel Journey is Evolving

| Daniela Forte

Kohl’s has made great strides with its omnichannel strategy. In 2014, it began the journey when it rolled out buy online and pickup in-store. See how the brand continues to evolve with its omnichannel strategies.

MCM Ecommerce and Marketing 5-24-16

| Chris Intili

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 5/24/2016 Can Beaconing Make Shopping In Physical Stores Cool Again? Retailers struggle with making their in-store shopping … Continue Reading →

Sears Launches Pilot Appliance Store in Colorado

| Mike O'Brien

Looking to play to a core category strength, Sears Holdings announced plans to open a pilot standalone appliance store in Fort Collins, CO on May 19. If the concept is a success, it would quickly be rolled out in other markets.

How Under Armour Used Digital Experiences to Shift Business Models

| Lori Mitchell-Keller

Consumers expect much more than a transaction – they expect an immersive experience. Fitness leader Under Armour is one example of a company recognizing the need to offer consumers more than just a product. Here’s a look at how Under Armour focused its business model on the relentless pursuit of innovation to build brand loyalty and satisfy consumers.

Can Beaconing Make Shopping In Physical Stores Cool Again?

| Sam Cinquegrani

Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Beaconing gives a retailer the ability to digitally serve the customer, while in their store, with a plethora of offers and services. Here’s how retailers can do beaconing right, and how it has worked for Gamestop.