Unified Commerce and the Customer Experience

| Tim Parry

The role of retail shopping is shifting, and that is why it is vital for retailers to put themselves in the position of meeting the customers’ demands. This resulting report by the e-tailing group and Multichannel Merchant takes take an in-depth look at unified commerce and how you can make it work for your brand.

Ebay Launches eBay Wine

| MCM Staff

Ebay launches ebay wine, offering eBay consumers a chance to browse new collectible, rare and everyday wines. See what eBay will offers its wine-loving customers.

8 Ecommerce Insights Google Analytics Won’t Provide

| Cheryl Amaya

Fifty-six percent of businesses rely solely on Google Analytics (GA) to track their web metrics. And this isn’t just because it’s free. Here are the top insights Google Analytics won’t provide about your ecommerce site.

BJ’s Wholesale Club Adds Buy Online, Pickup in Store

| MCM Staff

Joining a growing trend, BJ’s Wholesale Club has introduced buy online, pickup in store at its 213 locations in 15 states, including the entire Eastern seaboard as well as Ohio and Pennsylvania. Non-members can try it out for a 90-day trial.

Eat & Tweet: Dishing on Memorable Moments

| Lori Mitchell-Keller

When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?

The Transition from Customer Service to Strategic Sales

| Randy Nasson

When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.