One of the most talked about trends in retail for some time has been “The Omichannel Experience” and how retailers can best give shoppers a consistent brand message across all touch-points.
Little doubt exists about the importance of mystery shopping to omnichannel retailers in ensuring a positive and consistent, 360-degree shopper experience.
Ulta Beauty was named Retail Innovator of the Year at the 2nd annual Excellence in Customer Experience Awards, held April 14 at the Duke Energy Convention Center in Cincinnati as part of Multichannel Merchant’s Operations Summit 2016. Here’s why the editors of Multichannel Merchant recognized Ulta Beauty as the most innovative retailer in the past year.
A strategic online advertising initiative, when executed correctly, can be the most impactful marketing spend a retailer can invest in, for several reasons. Here are several tips to think about with your digital advertising.
Visits to leading subscription box sites like Birchbox, Blue Apron and Loot are up nearly 3,000% during the last three years, according to Hitwise data. This has not gone unnoticed by traditional brands and some are now adding subscription services to their traditional product lines. Here are some of the advantages to going the subscription route.
PetFlow has rebuilt a state-of-the-art digital pet store, complete with a fresh design and look, to connect consumers to a wide range of specialty pet products, offer personalized advice and enable shoppers to improve the lives of their own pets as well as those of animals in need.
One of the most influential effects of online and mobile shopping is that retailers are now competing against more retailers than ever. Here is how you can create long-lasting relationships with your customers.
With the rapid use of personal digital technology, consumers have become savvier and more demanding about how they want to interact with a brand. Here are five ways brands can help independent retailers connect with new local customers.
Give to Get. The Golden Rule. The Law of Reciprocity. However you call it, the age-old rule of give and take still remains true, both in life and in business. Here are five reasons retailers should embrace reciprocity marketing.
Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.