Bigcommerce Acquires Retail POS Provider Zing
Ecommerce platform company Bigcommerce announced it has acquired Zing, a provider of mobile retail technologies.
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Amazon Launches New B2B Marketplace
Amazon announced the launch of Amazon Business, a new marketplace on Amazon.com. See what the new marketplace offers for sellers and customers.
MCM Tuesday 4-28-15
Chief Promo Marketer %%PLUGIN_WEB VERSION:1859651-View Web Version%% MCM TUESDAY News and Intelligence for the Multichannel Merchant April 28, 2015 Why Technology is Disrupting the Shopping Behavior With more and more … Continue Reading →
NetSuite to Acquire Bronto Software for $200 Million
NetSuite announced it has entered into an agreement to acquire Bronto Software Inc., for $200 million. See what this will mean for both companies.
7 Business Advantages of Drop Shipping
Drop shipping is a buzzword thrown around loosely and often incorrectly. In this article, we shed light on common drop shipping challenges and possible drop ship solutions.
Curing A Business of the Survey Addiction
Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach.
The Trial and Error Method of Cultural Color Choices
Navigating your online brand through the many design and color choices can be tough enough within your domestic market. The danger really escalates when you apply your brand’s corporate style to other cultures. The real danger comes in either failing to consider cultural differences such as color’s impact on your target market. How do you know you have it right?
Shoes.com Announces Rebranding
Online footwear, clothing and accessories retailer Shoes.com has done a corporate rebranding. See what this will mean for them.
Realex Payments Acquired by Global Payments
Realex Payments, one of Europe’s largest and fastest growing payment gateways, has been acquired by Global Payments, a worldwide provider of payment technology services.
What Does the Apple Watch Mean for Retail Marketers?
A device like the Apple Watch has the potential to unlock the entire consumer path to purchase, allowing retailers to attribute in-store purchases to digital advertisements. Here’s why this advancement alone is enough to revolutionize how retailers acquire and retain customers, and why the biggest benefits likely still remain to be seen.