The Amazon effect is still having a major impact on DTC and ecommerce operations and fulfillment, judging by the results of the MCM Outlook Survey 2016. This impact is seen in the increasing frequency of same-day and next-day delivery offerings – and providers – as well as the growth in omnichannel operations, now seen as table stakes by many retailers. Find out more about the survey results and how they reflect industry trends.
Ending months of speculation, Amazon says it has leased 20 Boeing 767 cargo jets from Air Transport Services Group Inc., while taking a 20% stake in the Ohio company. This gives Amazon a significant boost in its air freight capacity, as much as 15%, and signals to the major carriers it is eager to control more of its logistics destiny.
Talbots is making great strides to become a cult brand for women between the ages of 45 to 65 years old and right now it is focusing on reclaiming its brand DNA and sense of style.
Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Here are some tips marketers can use the cross-channel attribution to their advantage.
A cross-functional approach is key to a successful omnichannel strategy, enabling a seamless customer experience that can drives sales and profits. Merchandising, logistics, marketing and planning departments all play a key role in the assortment, pricing and promotions that influence the outcome. Without across-the-board participation, your efforts can fall flat. Here are 6 steps to a more effective omnichannel strategy.
J.C. Penney posted strong Q4 and 2015 numbers, citing omnichannel tactics as a big part of its continuing turnaround, in a period when competitors stumbled. The return of popular private-label brands and the recent addition of appliances by customer demand are evidence that the company has been responsive to what shoppers want. Learn more about the retailer’s recent performance.
The online shopping experience has never been better, thanks in large part to Amazon. The company’s unparalleled focus on delivering first-class customer experience has given consumers greater expectations in terms of service, delivery, choice and price transparency.
Target hit on a winning combination of free shipping and omnichannel operations to grow its digital sales a healthy 34% in Q4, while same-store sales grew just 1.9%. In addition, 30% of its digital sales were either from buy online, pickup in store or ship-from-store transactions. See how Target got it done in 2015, especially during the critical holiday season.
Mobile trends are like fashion trends: changing and evolving quickly. As a business, it’s imperative to ensure your mobile marketing strategy is relevant if you want to maintain a competitive advantage in the marketplace. Here are four trends shaping mobile shopping experience.
As shoppers move farther away from their desktops to make more and more purchases online, it is imperative that retailers understand and address the frustrations many users have with their mobile retail experience. Here are the top eight complaints of mobile shopping experience.