Maybe the year of mobile commerce FINALLY arrived. Retailers said sales from smartphones grew 53% year-over-year, according to the State of Retailing Online 2016, conducted by Shop.org, Forrester Research, and Bizrate Insights. But there’s a catch: despite increased investments in mobile technology, more ecommerce retailers said they are struggling to find growth.
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 1/5/2016 3 Steps to Successful Data Convergence A data convergence system that analyzes both online and offline … Continue Reading →
Consumers made their transition to omnichannel some time ago, and slowly retailers are following suit.
With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.
To meet the expectations of cross-channel customers, retailers must pursue a people-based marketing strategy that will help them reach shoppers in the right place, at the right time, with the right message. This, of course, is no small task. Customer recognition and real-time engagement across channels are major challenges facing retailers today. So where does a retailer begin?
A data convergence system that analyzes both online and offline data is your best bet for building an omnichannel presence because it enables you to create an engaging, hassle-free customer experience. Let’s look more closely at how to use data convergence in an omnichannel strategy.
Is Your Shopping Experience Ready For 2030? Walkthrough a consequential study of shopper expectation and retailer planning with Oracle Netsuite. Learn how customers and brands responded to questions about online … Continue Reading →
A little Star Wars’d out lately? With “Star Wars: Episode VII” (AKA “Star Wars: The Force Awakens”) having its much hyped and anticipated opening today, everybody is trying to get in on the action. And this also means Multichannel Merchant’s inbox has been flooded this week with all sorts of Star Wars stats and pitches.
If you’re an omnichannel retailer, here’s how you can eliminate hurdles during pre-purchase, purchase and post-purchase phases to delight your customers.
Today’s retail marketplace is more customer-centric than ever, with fierce competition to stand out among an abundance of options consumers have to do business with.