MCM Tuesday August 5, 2014

| Chris Intili

View Web Version MCM TUESDAY News and Intelligence for the Multichannel Merchant August 05 , 2014   SUBSCRIBE UNSUBSCRIBE Target and Walmart Announce New Leaders How to Effectively Use Social … Continue Reading →

SEM Tops Online Retail Customer Acquisition Tactics

| MCM Staff

Search engine marketing is lauded by 85% of retailers as one of the most effective customer acquisition tactics, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study. Here’s a look at what others

NetSuite Acquires Venda to Accelerate Growth in Europe

| MCM Staff

The combination of NetSuite and Venda will deliver unprecedented capabilities that businesses need to meet the demands to deliver a seamless, omnichannel commerce experience to consumers and businesses, NetSuite said in a press release.

Email Subject Lines and the The Law of Declining Significance

| Herschell Gordon Lewis

When creating an effective sales message, choose one key element your targets are most likely to regard as significant and subordinate the rest. Want that in more proletarian language? Laundry lists are weak selling weapons. Here’s more from Herschell Gordon Lewis on making email subject lines resonate with your customers.

MCM Global Ecommerce July 18, 2014

| Chris Intili

Global Ecommerce – Multichannel Merchant View Web Version July 18, 2014   Whoa, Canada! Are Canadian Small Businesses CASL-Ready Canada’s long-anticipated Anti-Spam Legislation (CASL) came into effect July 1, ushering … Continue Reading →

IDS Acquires Aspen Logistics

| MCM Staff

The purchase of Aspen builds on Plainfield, IN-based IDS’s strategy in e-fulfillment to serve 90% of the US with 2-day ground service, a critical component in the rapidly expanding ecommerce market.

O+F Advisor 7-9-14

| Chris Intili

View Web Version O+F Advisor Operations & Fulfillment Strategies & Tactics July 09, 2014   SUBSCRIBE UNSUBSCRIBE IDS Acquires Aspen Logistics Optimizing Omnichannel Order Picking and Fulfillment Operations New USPS … Continue Reading →

Is Your Customer Experience Designed for Humans?

| Jonathan Levitt

Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. So how do you honor your customer’s humanity? In a world overloaded with choices, content and reviews, in what practical ways can you guide how customers relate to your brand?