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Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 05/03/2017 49 Elements Your Product Detail Page Must Have Simply selling a great product just won’t cut … Continue Reading →
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Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 05/03/2017 How Top Brands Deliver Great Customer Experiences In retail and ecommerce, it’s becoming more and more … Continue Reading →
10 Ways to Ensure Successful Execution When Launching a Brand
When you have a successful and thriving brand in place, but feel the need to launch a new brand, the task may be tedious and daunting but necessary to fill in any gaps. Here are 10 ways to ensure successful execution of your new brand.
Marketing
From email marketing strategies to UGC, social media, martech, AI and ML, Multichannel Merchant brings you the latest in marketing news, trends and insightful content to help you effectively reach … Continue Reading →
Competing with Amazon: The Content Advantage
In the “Amazon era,” retailers with an online presence must constantly fight to keep loyal customers and attract new ones—or watch their business slowly be eaten up by larger competitors. Here is how companies can better utilize something they already have, their visual imagery and online content.
The ALDO Group Raises the Bar in Digital
The ALDO Group has announced the latest phase of its digital transformation with the release of a new responsive website and ecommerce platform that raises the bar for retail online, in-store and mobile channels. See how this new website and ecommerce platform will change the way customers shop at ALDO.
Barnes & Noble Announces New CEO
Barnes & Noble, Inc. announced the promotion of Demos Parneros to Chief Executive Officer and a member of the company’s Board of Directors, effective immediately. See what plans the company has with the announcement of this new position.
4 Ways to a Better Customer Experience
When your customers are happy (or unhappy) with the product or service you provide, they will tell people about it. Here are four ways they will be guaranteed a better customer experience.
3 Tips to Get the Most Out of Onsite Marketing Efforts
Should marketers implement popups in an attempt to maximize conversions? Or abandon them altogether in the name of a higher Google search ranking and better customer experience? Many see this as an either-or decision, but there’s a middle ground. There are several tactics for running onsite marketing engagement campaigns that shoppers will find useful; here are a few.
Stop Slashing Prices, Start Connecting With Your Customers
So many retailers today are fighting to keep up with a competitor’s discounts and as a result are not focusing on what is important – their brand. Here are ways to still offer discounts and stay connected to your customers.