The Mobile App: Is it a Critical Part of Your Omnichannel Strategy?

| David Galante

Mobile has evolved significantly throughout the years, and shoppers today are using their smartphones for nearly everything they do. Are you catering to your mobile customer and is mobile part of your omnichannel strategy? Here are several ways marketers can sell to the mobile consumer.

An Innovation Checklist for Direct to Customer Operations

| Jasmine Brown

The recent Executive Operations Forum at Operations Summit 2017 generated many ideas and cost-savings tips. What improvements, best practices and innovations have you implemented in your contact center, fulfillment and inventory management? Here are 27 innovations that six direct to customer companies attending the forum have implemented.

3 Ways Ecommerce Fraud False Positives Hurt You

| Jasmine Brown

It’s important for merchants to seek a balance between protecting against ecommerce fraud and turning away legitimate transactions. Just a few adjustments could help reduce the rising costs and negative effects of false-positive transactions. Here are 3 steps toward finding that critical balance.

LIDS Sports Group Launches New Mobile App

| Jasmine Brown

Omnichannel sports licensed retailer LIDS Sports Group announces the official launch of its mobile application that provides a gateway into a loyalty program centered around rewarding shoppers with exclusive deals and experiences.

4 Ways to Take Advantage of the Booming Ecommerce Market

| Nathan Jones

Online retail is expected to grow 8-12% this year (3x higher than the wider industry growth) with sales predicted to be between $427 and $443 billion, according to the National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation and stellar customer service. Here are four strategies to keep in mind when examining the marketing and shipping aspects of your business.

3 Tips to Get the Most Out of Onsite Marketing Efforts

| Jasmine Brown

Attracting shoppers to your ecommerce website can be challenging and while marketers want to attract customers to buy something, it is also about the overall shopping experience. Here are three tips to get the most out of your onsite marketing efforts.

MCM O+F Advisor 4-5-17

| Chris Intili

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 03/31/2017 MCM O+F Advisor 4-5-17 …» Share this article:     sponsored by Want to deliver a seamless omnichannel experience? … Continue Reading →