Channel Intelligence, an ecommerce data service company, announced on its blog that they have been acquired by Google for $125 million. According to Mashable, the deal “is part of an ongoing effort to improve on the Google Shopping experience” and could “provide sellers with better tools to manage and market their products across the web.”
With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.
Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.
Nearly half of online purchases in studied categories resulted from showrooming. Significantly, nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online – primarily due to price and convenience.
NetSuite Inc. today announced that it has acquired Retail Anywhere, a provider of multichannel retail management solutions designed to improve the retail customer experience. The acquisition builds on NetSuite’s SuiteCommerce platform.
Art.com Inc. has announced the acquisition of Zenfolio Inc. Zenfolio is a destination for professional and amateur photographers who need an online platform to upload, display, share, sell and market their photos and services.
Information and intelligence gathered from a retailer’s eCommerce site can provide valuable insights into emerging shopping trends and help improve future eCommerce performance. Online sales, catalog and interactive TV orders, … Continue Reading →
Leslie’s Poolmart, Inc., the world’s largest retailer of swimming pool and spa supplies, is excited to announce the acquisition of Warehouse Pools, Inc. The acquisition includes the operation of 24 Warehouse Pool Supply retail stores and the warehouse and corporate offices of Ram Chemical and Supply.
Potpourri Group announced yesterday that last month, it had acquired Cuddledown, Inc., a multichannel direct retailer of high-end bedding related products, for an undisclosed sum.
Gap has announced that it has acquired INTERMIX, a multi-brand retailer, for $130 million. Gap hopes the new addition to its portfolio will help them compete in the luxury market.