One way to get more mileage out of your email outreach is to improve event-based email marketing. As with personalization and segmentation, even if your resources are limited you can start with a these three types of triggers.
Segmenting allows you to effectively silo your email marketing efforts to both house and cold list names through targeted offers and relevancy in your messaging. Here are some other major benefits of email segmenting.
The PPR Group, a French retail and luxury group, announced that it has agreed to sell off two of its
Redcats USA brands to Northern Tool + Equipment for $215 million pending regulatory approval.
Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, announced Friday it had acquired Omaha, NE-based gifts and novelties merchant Oriental Trading Co. in an all cash deal for an undisclosed sum. The deal is expected to close by the end of November.
After being acquired by Mattress USA last month, Richard Sexton, president and CEO of furniture and home decor merchant Carolina Rustica,said his business can now focus on what it does best.
Sealed Air Corp. announced that it has entered into an agreement with private equity firm The Carlyle Group to acquire Diversey G.K. (Diversey Japan) for about $377 million, according to an Oct. 30 press release.
We know the Northeast is in the path of Sandy, and it may be the Storm of the Century. But do we think enough about the storm’s implications when it comes to our businesses and how prepared we are? Here’s what should be in a business continuity/disaster recovery plan, how to know if the plan will work, and what you need to do to keep it current.
Spiff up your business-to-business site with these three steps, or risk having it sputter into irrelevancy.
Asking a customer for too much information could result in purchase or opt-in abandonment. Let