Creating Customer Centricity in 2017: Omnichannel Marketing and Mobile

| Sean Brady

Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.

Tips for Converting Your Holiday Returns Into Sales

| Maria Haggerty

While the holiday returns can be a headache, ecommerce brands have an opportunity to use them to generate long-term loyalty and drive additional sales. Here are a few useful tips to help your ecommerce brand turn a traditionally stressful time of year into an opportunity to drive loyalty and first-quarter sales.

MCM O+F Advisor 1/4/17

| Chris Intili

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 1/4/2017 5 Steps to a Better Third-Party Logistics Relationship Outsourcing fulfillment and customer care operations is not for everyone, and … Continue Reading →

MCM Week in Review 12-30-16

| David Hurwitz

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 12/30/2016 Retail Growth to Remain Stable, Omnichannel Key In 2017 U.S. retail sales are expected to … Continue Reading →

MCM Ecommerce and Marketing 1-4-16

| Chris Intili

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 1/3/2017 3 Tips for Increasing Mobile Commerce Sales The mobile market is clearly growing by leaps and … Continue Reading →

MCM O+F Advisor 12/28/16-2

| Chris Intili

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 12/28/2016 5 Ways to Alleviate Frustration after a Tough Customer Interaction It’s often a challenge to shrug off a difficult … Continue Reading →

MCM O+F Advisor 12/28/16

| Chris Intili

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 12/28/2016 5 Ways to Alleviate Frustration after a Tough Customer Interaction It’s often a challenge to shrug … Continue Reading →

MCM Week in Review 12-23-16

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 12/23/2016 UPS Releases Holiday Returns and Expected Volumes Retailers are entering the highest return season of … Continue Reading →

Survey Finds Poor Online Service Impacts Store Sales

| Brian Kelly

How does your web or mobile performance affect your customer’s behavior online and offline? A recent survey commissioned by Catchpoint shares the impact that the online customer experience can have on in-store sales. Discover what’s driving your customer’s behavior and how leaner sites are better.