Today, millennial shoppers are digitally savvy, they’re a generation that wants instant gratification and expect it in all facets in their life. This is no different when it comes to their shopping habits. Here is an inside look at the millennial shopper and they expect from brands today.
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 12/9/2016 Wayfair Launches View In Room Mobile App Feature Wayfair announced the launch of its View … Continue Reading →
Building trust with your millennial shopper is so vital in today’s retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations. Here are ways to not only reach your millennial shopper but gain their trust as well.
Express Inc. saw a successful third quarter in ecommerce and made moves through marketing and merchandise messaging. See how Express did and what their plans are going forward.
Wayfair announced the launch of its View in Room mobile app feature, allowing customers to see furniture in their home before they buy. See how this new feature will make the purchase decision easier for shoppers.
With the level of influence associates have on today’s omnichannel shopper, how can retailers offer online customers the same experience and benefits they get from a store associate this holiday season? By giving associates tools to help them engage with them as if they’re in the store. Here are 3 tips to help you extend the high-touch store experience outward.
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 12/7/2016 Building an Omnichannel Strategy Around Your Customer Experience How much does the customer experience you want to create impact … Continue Reading →
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 12/6/2016 Tracking the Mobile Millennial Shopper Today's millennial is tech savvy and has never known a life … Continue Reading →
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 12/2/2016 Cyber Monday Hits New Record of $3.45 Billion Cyber Monday hit a new record this … Continue Reading →
Social media plays an active role in the customer journey. A survey by Hootsuite found that about half of Americans have interacted with businesses and institutions through social media. Here is some additional data that was found in the survey about how social plays a role in the customer journey.