5 Tips for B-to-B Reactivation

| Mary Ann Kleinfelter

Profile your new customers, lapsed customers and repeat customers to determine which ones are more likely to buy again and which ones are not. You can use transactional data, like how recently they bought, how frequently they bought, which products they bought, and how much they spent. You should also use the products they bought and the channel through which they bought them. Patterns should emerge.

Teavana Acquires Teaopia

| MCM staff

Teavana Holdings announced Tuesday it reached an agreement to acquire the assets of Teaopia Ltd., a mall-based specialty tea retailer in Canada, for an all-cash purchase price of $26.9 million.

R.R. Donnelley Acquires Equity Stake in CoffeeTable

| Jim Tierney

CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers’ multichannel marketing strategies.

HSN Acquires Chasing Fireflies

| Tim Parry

Crosschannel retailer HSN has acquired upscale children’s apparel seller Chasing Fireflies, and will make it a part of the Cornerstone Brands operating segment. Terms of the deal were not disclosed, but HSN has said Chasing Fireflies will continue to operate as an independent brand.