Testing your SEO

| Stephan Spencer

Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible.

Sport Supply Group to Rebrand as BSN Sports

| Tim Parry

Business-to-business sports equipment merchant Sport Supply Group has combined its athletic catalog and field sales operations into one division called BSN Sports. The company will also change its corporate name to BSN Sports on Dec. 31.

Why It’s The End for Borders

| Tim Parry

Robert Passikoff, president of loyalty marketing firm Brand Keys, says Borders dug its own grave. For example, instead of adding e-readers, Borders’ inventory went from just books to also include mugs, candles and stationery.

Newport Corp. Buys Two Offshore Companies

| Melissa Dowling

Newport Corp., which manufactures and markets lab instruments and laser technology products, has acquired two overseas businsesses.