Will Walmart’s 5-day-long omnichannel shopping event be the end of Cyber Monday, Black Friday, and Thanksgiving Day store openings? Probably not, but Walmart is the first major retailer to tell the general shopping public that America’s biggest shopping period is not a fragmented 5 day event.
Here are six ways to examine the needs and behaviors of your target audiences and consider incorporating these tactics into your holiday strategy to help convert more followers into customers.
With more and more holiday purchases shifting from in-store to online, smaller retailers are looking forward to making the most of this highly profitable selling period, undergoing preparations to handle the rush. See what they are doing to prepare.
Chief Direct Marketer View Web Version MCM THURSDAY News and Intelligence for the Multichannel Merchant November 13 , 2014 Toys Are the Most Popular Gift this Holiday Season Alibaba Reports … Continue Reading →
Amazon has begun testing package delivery in San Francisco and Los Angeles, see what this could mean for them.
Online prices will hit rock bottom on Thanksgiving Day, lower than any other day during the holiday season, according to the 2014 Digital Index Online Shopping Forecast. Here’s a look at some of the other trends ecommerce merchants need to watch this holiday season.
Last weekend as I was shopping at HomeGoods, I came across a few people at the checkout who were all saying the same thing: It seems like the holiday shopping season is starting earlier and earlier each year.
The most significant shifts for retailers in the 2014 holiday season can be found in omnichannel, which is changing the landscape for companies and impacting their holiday staffing strategies. See what this shift means for the 2014 holiday season.
Most retailers are at a loss as to how to implement an omnichannel strategy in their physical and online stores. However, there are a number of solutions available to help retailers of all sizes cater to the consumer expectation for a personalized cross-channel shopping experience.
With expectations higher than ever for a merry omnichannel holiday season, retailers are assertively preparing their shipping operations to avoid delivery and service hiccups. According to Shop.org’s eHoliday survey, more merchants are not going to push guaranteed deliveries to the brink this holiday season.