MCM Week in Review 9/16/16
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 9/16/2016 Email Marketing Advice for Retailers Heading Into Busy Holiday Season With all the marketing tools … Continue Reading →
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MCM Global Ecommerce 9-15-16
Multichannel Merchant for the week of 09/14/2016 MCM Global Ecommerce 9-15-16 …» Share this article: sponsored by Register now for Retail’s Digital Summit 2016 Join 5,000+ of retail's … Continue Reading →
MCM O+F Advisor 9/14/16
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 9/14/2016 Omnichannel Experience Not Matching Up to Its Promise In general the omnichannel experience for customers is not matching up … Continue Reading →
5 Steps to Creating and Implementing Your Brand Voice
Your brand voice is an essential part of how your customers and clients perceive you. How are you sharing your brand voice with your customers and is it working to your advantage? Here are five steps to begin implementing and creating your brand voice.
5 Tips to Increase Halloween Conversion Rates
September is anything but relaxing for consumer ecommerce marketers. Not only are they tasked with wrapping up back-to-school initiatives and planning for Black Friday and beyond, but in the shorter-term they must also create persuasive campaigns that rise above the noise and actually drives sales for the spookiest holiday of the year: Halloween. Here are 5 tips to increase those Halloween conversion rates.
Omnichannel Experience Not Matching Up to Its Promise
In general the omnichannel experience for customers is not matching up to its promise, research firm L2 found in its annual Digital IQ Index of retailers. See which firms scored high in the index, and what they’re doing right.
MCM Ecommerce and Marketing 9-13-16
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 9/13/2016 Omnichannel Marketing: Making Unmanageable Campaign Content Manageable It's clear that selling products both online and offline … Continue Reading →
Retail On-Demand: 4 Strategies to Attract Consumers
Like on-demand movies and music, consumers today expect retail on-demand. They are willing to pay more for a fast and efficient shopping experience. This trend is driving retailers to use a variety of innovative offerings, from digital dressing rooms to innovative mPOS technology, to enhance the customer journey.
Feelunique More Than Doubles Its Online Sales in China
Feelunique, a European online beauty retailer, has doubled its quarterly web sales after it launched a Chinese language ecommerce site. See how the company was able to overcome obstacles and realize such success in a difficult cross-border market.
MCM Week in Review 9/9/16
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 9/9/2016 How GlassesUSA.com Helps Customers Maximize Purchase Power GlassesUSA.com is maximizing purchasing power for customers and … Continue Reading →