Smart retailers have been preparing for Holiday 2013 for months, putting new omnichannel shopping experiences in place to entice customers to their sites and stores. Done right, online-offline initiatives – such as in-store pickup, mobile apps, and in-store kiosks – herald a rebirth of retail. But done badly, omnichannel programs alienate shoppers and damage your brand.
By analyzing the distribution, inventory and fulfillment requirements in advance, online retailers can substantially improve the odds of a successful physical store launch. Here are the five must-know tips for moving into brick-and-mortar retail.
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According to a report produced in partnership with comScore and The Partnering Group and released today at Shop.org’s Annual Summit, in June 2013, more than half (55%) of all retail related Internet time originated on smartphones and tablet devices combined, compared with just 45 percent originating from desktop devices.
Google announced that its Google Shopping Express, a same-day delivery service, is now available to everyone in the Bay area from San Francisco to San Jose, according to a press release.
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In anticipation of the upcoming holiday shopping season, Kohl’s announced that it will hire 50,000 seasonal employees nationally in various in-store, distribution center, and customer service positions.
While no official predictions for direct-to-customer holiday sales figures have been made public, one firm has already predicted a decrease in store traffic, but a rise in store sales.
Even though the holiday season is almost here, there is still time to prepare for the rush. Merchants are actively getting ready for what many believe will be a busy holiday season. Here are five holiday shipping tips worth implementing.