Mobile content consumption has skyrocketed over the past four years, and retailers, publishers and advertisers are wisely diving in to make the most of it both editorially and financially. But if the current backlash against digital ads on the desktop is any indication, there are plenty of ways to go too far on mobile.
Newegg announced it will team with Facebook messenger to enhance customer support. See what Newegg’s plans are and what this will mean for their customer support.
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 4/8/2016 Bluefly Debuts New Logo, Branding and Platform Powered by a new ecommerce platform, Bluefly will … Continue Reading →
Multichannel Merchant for the week of 4/7/2016 Many U.S. Brands Have Global Appeal There is no doubt that many U.S. brands have global appeal. Here's why localization is crucial to … Continue Reading →
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 4/6/2016 Bonobos On Excellence in Returns, Customer Experience Leadership How you handle returns goes a long way toward defining how … Continue Reading →
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 4/5/2016 PetFlow Reinvents Digital Pet Store Experience PetFlow has rebuilt a state-of-the-art digital pet store, complete with … Continue Reading →
April Fools’ Day came one day early for fans of Trader Joe’s. But the joke was on Yahoo news, which posted the faux Trader Joe’s press release (and has since pulled it from the web). But Trader Joe’s was far from the only April Fools’ Day prankster.
One of the most influential effects of online and mobile shopping is that retailers are now competing against more retailers than ever. Here is how you can create long-lasting relationships with your customers.
Modern consumers have high expectations of the brands with which they do business. Given the impact of social media, user-generated content, mobility and an increasingly competitive online marketplace, it’s really not surprising. Here are three ways brands are struggling with personalization.
Retailers should be taking the data they have accumulated from various multichannel interactions work much harder for them. Here are several ways to take full advantage of the data that is available for your business.