New Guitar Center Executive Focuses on Customer Data, Insights

| Mike O'Brien

Jeannine D’Addario, the new chief customer officer of Guitar Center, said she intends to focus on data analytics to provide a more personalized, relevant experience for each and every customer of the national chain of big-box music stores.

MCM The Week In Review 9-22-17

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 9/22/2017 Toys “R” Us Files for Chapter 11 Bankruptcy Toys ‘R’ Us Inc., announced it has … Continue Reading →

5 Ways Retailers Can Leverage Data to Rethink Their Ecommerce Strategy

| Matin Movassate

Imagine you’re the CEO of an iconic American retail company. On paper, you have an easy job: turn a profit in an eight-year bull market armed with a brand everyone already knows and loves. Here are five things retailers can do to take a smarter approach to online commerce and customers.

MCM The Week In Review 9-15-17

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 9/15/2017 A Guide to Peak Holiday Season Changes for FedEx, UPS Shippers Both FedEx and UPS … Continue Reading →

5 Trends in Great Display Content for Your In-Store Content

| Matt Nurre

Content is the foundation of today’s most successful marketing efforts, and it’s clear by now that digital content marketing has taken over the role traditional advertising used to fill. Here are five different trends reinforcing how content is beneficial to your business.

Amazon to Sell Smart Devices, Services in Kohl’s Stores

| Mike O'Brien

Continuing its push into physical stores, Amazon plans to open boutiques within 10 Kohl’s stores in Los Angeles and Chicago in October, where Amazon associates will sell its smart devices and offer its smart home services.

MCM The Week In Review 9-8-17

| Chris Intili

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 9/8/2017 Pitney Bowes Acquires Newgistics Inc. for $475 Million Pitney Bowes announced it is acquiring Newgistics … Continue Reading →