Customer acquisition through traditional direct marketing offers can be difficult when you’re a niche merchant with a narrowly defined product category. Blogging is one way to build a relationship with prospective customers
Imprintable sportswear distributor Broder Bros. is going green
While we are all aware of traditional cost reduction methods such as co-mailing and catalog trim size reduction, a few mailers are taking a closer look at their data to increase their return on investment
A spokesman says the novelties, toys, party supplies and home decor merchant is cutting jobs to streamline operations and eliminate overlapping services in the “challenging economic environment.”
The critical key to success with get-a-friend programs is the offer. You must offer something to the friend and to the current customer. In asking your customer to recommend you to others, there’s one big question you need to ask in anticipation. “What’s in it for me?”
What purchase pattern do your customers follow? When you profile your customers
With the Housing Market in a Slump, it only makes sense that the home products catalog segment is stagnant as well. According to a report from New York-based
Boca Java, an Online Gourmet Coffee Marketer, has Acquired several key assets of Web coffee merchant Caf Belmondo from The Thompson Group. Terms were
If You’re Running a Small Business and are sloppy with administrative processes, get ready to clean up your books. Buried deep in the Housing and Economic
General Merchandise Direct Seller/cataloger Popular Club has been acquired by an unnamed New York-based hedge fund that also owns and operates gadgets