Q&A: The Rising Opportunity of Cross-Border Ecommerce
Why aren’t more merchants looking to become cross-border ecommerce sellers? Melissa O’Malley, Director, Global Merchant and Cross-Border Trade Initiatives at PayPal, says many merchants are overwhelmed about where to start. In this Q&A with Multichannel Merchant, O’Malley, who is a keynote speaker at Multichannel Merchant’s Growing Global 2016, discusses some of the common mistakes ecommerce merchants make when they start their cross-border journey, how technology has made it easier for merchants to go cross-border, and where she sees cross-border ecommerce going in five years.